Wrote the Indiegogo campaign copy and the founder story for a combined camping chair and trekking-pole system.
A camp chair built on trekking poles, pitched to backpackers who already carry poles.
Campaign page copy
The founder storyWhatever the system cost, its most likely buyers would subtract the poles they didn't need and judge what was left. One reviewer said it for the page: ‘I carry trekking poles anyway so having a chair option is a no brainer.’
A poles-free option went on the page for pole owners who would otherwise walk away — but we wanted it to feel incomplete without them.
The campaign page is preserved below. The walkthrough covers what I wrote ↓
TrekChair: Ditch the Weight, Not Comfort
All-in-One Camping Chair & Trekking Pole System
$123,252 USD 941 backers
616% of $20,000 Flexible Goal
ULTIMATE COMFORT
AND CONVENIENCE
Built with your comfort in mind.
TrekChair weighs 50% less than chairs of similar size.
It seamlessly transforms to fit into a backpack pocket.
What’s In A TrekChair?
*Patent Pending
BUILT SOUND AND STURDY
A premium carbon fiber frame and an aircraft-grade aluminum alloy base allows the TrekChair system to weigh 1.5 lb while supporting up to 250 lb.
Sit Back and Relax(or take a nap!)
The headrest and adjustable trekking poles allow you to lean back and lounge. The low center of gravity adds stability while allowing you to easily prop up your legs.
Incredibly Compact
By using the trekking poles, we leave behind many pole sections used in traditional chairs. This results in a pack size that is 40% less volume, saving valuable space in your pack.
*Patent Pending
Trek Freely
Shed the extra weight with premium carbon fiber 7.8 oz TrekChair poles. And if you’d rather opt for your own poles, TrekChair makes that easy too.
Built By The Adventurous
Get Out Gear On a Mission
TrekChair is made by Get Out Gear, an established outdoor gear company with a proven record of delivering top rated products to tens of thousands of happy customers. We’re on a mission to create innovative, intelligently designed outdoor gear to fuel your next adventures.
With thousands of 5-star reviews, our line of Bouffi Blankets have earned numerous Best Seller and Best Choice awards due to their unique blend of warmth, size, and weight.
Whether ultralight backpacking or camping in your backyard, our products are meant to deliver happiness, comfort and joy as you experience the great outdoors.
Spread joy, spread kindness, and get outside!
There’s nothing like
TrekChair
Go ahead and look. We’ve tried to find an equal on the market, too.
That’s why we’re doing it ourselves.
Tech Specs
Small in weight, big on innovation.
*Patent Pending
Ultralight backpackers assume every ounce saved costs comfort. The title rejects that.
A pole that becomes a chair frame is hard to picture from a description. The clip shows both halves working as one system.
Comfort is hard to sell in the abstract, so I backed it with a figure a backpacker can weigh.
A pole-and-chair hybrid is confusing on sight, so the equation comes early: frame + poles = chair.
Skimmers leave with the whole story. The curious get the proof underneath.
A 1.5 lb chair rated to 250 lb sounds too good to be true, so I paused to name the materials.
Cork grip, carbon shaft, flip-lock: listed so a backpacker can compare them with the poles they own.
The headline promises a magic trick; the section that follows performs it!
Sells the moment itself: gear you forgot you were carrying turns into a place to sit, exactly when you want it.
Premium carbon fiber, so pole-owning backpackers still see value in the bundle.
I wrote the founder story around Jon Davis’s record: races run, trails completed.
The Smartwater-bottle comparison answers the packability question with an object every hiker knows.
