AirHood

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My Role Senior Copywriter at
Client

Wrote landing page and Kickstarter campaign page copy for the world's first portable range hood.

Deliverables
Landing Page Crowdfunding Campaign Advertising

Key Results

$391,642 In pre-orders
3,153 Backers
AirHood

Nobody shops for a range hood,

but we had one to sell

The objective: show people who’d been cooking through the smoke that they didn’t have to.

Selling the occasion

With no category to compete in, my content gave the product situations to live in.

Ninety-nine minutes to goal

The campaign closed at $391,642 against a $20,000 goal.

The airhood wordmark over the hero: the orange AirHood on a counter beside plated meals fills the left of the frame; right of it, World's First Portable Range Hood. STOP: Grease & Smoke, Cooking Odors, Oil Film Formation.
Band: HURRY, PRE-ORDERS OPEN SOON! Sign up now to access the launch-day deal of up to 39% off, with a progress bar reading 70% claimed, an email field, and a GET MY DISCOUNT button.
The device photographed against white beside a grid of six red line icons: Cooking Fume Extraction, Detachable Grease & Odor Filter, Activated Charcoal Filter, Easy to Clean, 3 Speed Settings, Portable.
Dual Filter Technology — two photos, the mesh intake up close and the device at work beside a wok, above paired columns. Charcoal Filter, Purifies Air: cooking fumes pass through activated charcoal filters, which each last months before replacing with included spares. Oil Filter, Fights Grease Buildup: the oil filter extracts grease particles, weakening lingering odors and preventing a film on kitchen surfaces.
A labeled exploded diagram on gray — diffuser, shell, on/off switch, motor and fan, internal structure, filter bracket, oil filter, air duct, activated charcoal filter, heavy base, handle.
Fight Fat & Grease Settlement at the Source — the oil filter eliminates fat particles found in cooking steam, beside a photo of the device pulling steam off a stirred pan.
Wired or Wireless — close-up photos of the cord recess and the charging contacts. The wired option for maximum power, with a dedicated space for the cord in the foot of the device; the wireless variant runs up to 180 minutes on a full two-hour charge.
What People Are Saying — three early quotes on the balance of functionality and design, the center one credited to Yanko Design, with a product photo overlapping from the right.
Join Waitlist & Get Important Launch Updates, with an email field and a SIGN UP button.
Endless Indoor Cooking Possibilities — whether you're between homes, cooking at a friend's house, or volunteering at a local soup kitchen, bring what was once a permanent fixture anywhere. Photo of the AirHood working beside a pressure cooker.
Easily Adjustable — the AirHood adjusts to the height of the cooking application, with two device photos marking the 13.1 to 15.1 inch adjustable height.
Fresh & Pure Air — the AirHood clears the air of toxic particles using a strong ventilator and two different filters, beside a photo of the device on a counter with a prepared tray.
Make Any Small Cooking Space Safe — We all know that what we cook is important. But what about how we cook? Vaporized oils and fats are harmful to our long-term health — instantly filter those toxic cooking fumes away with AirHood.
A photo grid of kitchens — a campervan galley, a bright apartment, a marble counter, a dark modern kitchen — each with the AirHood in place.
Don't Miss Out — a final signup ask with an email field and a SIGN UP button, above the dark footer: Home, About Us, Contact, Privacy. © 2022 AirHood. All rights reserved. Web Design & Development by Rainfactory Inc.

Pre-Launch Landing Page

What I wrote and why.

View the live campaign on Kickstarter ↗
Three Enemies

The hero skips features. It names the product as the fix for three problems every kitchen already has.

Defining the Product

An icon grid this early isn't how I usually open. The page had to say what the thing even is before it could argue anything.

Two Filters, Two Jobs

Each filter gets its own claim and photo: charcoal for the air, oil for the surfaces — doubling the perceived engineering.

Corded or Cordless

Two models, side by side: cord for full power, battery for up to 180 minutes. A first-time product can't send the buyer off to a comparison chart.

Situations Over Specs

Portability is an abstraction until the reader can say where. The section answers with places a mounted hood can't follow.

From the Kitchen to the Body

Grease, smoke, and filters come first. The page closes its case on the reader's health.

Everything Funnels to an Email

The page never shows a price or a buy button. Its one conversion is an address.