Lytte HarmoniQ

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My Role Senior Copywriter at
Client

Led influencer marketing for the HarmoniQ launch: sourcing, outreach, and negotiation, then curating the reviews into the campaign’s social proof.

Deliverables
Influencer Campaign

Key Results

Supported by my influencer collaborations

$33,424 In pre-orders
227 Backers
5 of 81 Pitches that became reviews
Lytte HarmoniQ
The HarmoniQ charging case open on a dark backdrop, both glossy black 3D-printed earbuds seated inside.

Building the proof

A first-time audio brand has no reviews to point at. HarmoniQ's social proof was assembled with influencers.

What I delivered
  • The 82-channel sourcing sheet
  • Outreach and terms
  • Per-creator affiliate perk

Every pitch written to the creator

I built the sourcing sheet one channel at a time.

An affiliate deal hidden inside the campaign

A secret perk is an Indiegogo tier only a direct link opens. Every creator got their own, so their audience’s pledges were attributable without a discount code.

Influencer Reviews

Five of the eighty-one channels I pitched published reviews.