Philips PicoPix Max

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My Role Senior Copywriter at
Client

Wrote the social media copy and selected the creative for Philips Projection's first crowdfunding campaign.

Deliverables

Key Results

$7,805,396 In pre-orders
15,244 Customers
Philips PicoPix Max
A woman crosses a sunlit room with a rolled yoga mat under her arm, the same hand carrying the PicoPix Max against her leg, the PHILIPS and PicoPix Max marks legible on its glossy black body.

The social feed beside the campaign

The projector reached me as a capability list, and I wrote it into campsites, boardrooms and movie nights.

  • The productPhilips PicoPix Max — a Full HD projector the size of a paperback, with its own battery and Android on board

Social Media Content