Omnilux
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My Role
Senior Copywriter
at
Client
Wrote two Omnilux landing pages: a B2B pitch to clinicians, and the launch page for Omnilux Men.
Approach
Medical-grade light therapy
Omnilux builds award-winning LED light therapy devices for both medical and aesthetic practitioners.
…Sold for the home
The objective: turn the practices that use these devices in office into resellers of the at-home line.
A sales channel that didn’t exist before
8%
Skincare for men who skip it
For men with no skincare routine, I opened on one step and the complaints they already have, razor burn first. Omnilux later ran that line nearly word for word in an ad.
Provider Landing Page
What I wrote and why.
Business-to-business
The page sells clinics a new service to offer. The device is the means.
This section leans on institutional credibility: four university medical centers a clinician already trusts.
The business case
The headline sells revenue to the provider, then results to their clients. Bullets aim at the practice’s bottom line.
The Add-On Pitch
Microneedling, IPL, lasers, fillers, Botox, topicals: I named the treatments a clinic already sells and positioned the mask as an add-on to each.
Proof From a Peer
Clinics take a working esthetician’s word over a manufacturer’s, so the proof here is a peer on video.
The paragraph under it names the specific conditions she treats, so a provider can match it against their own client list.
Make It Feel Earned
The close is an application, not a checkout.
Background photo lost This photo isn't in my archives. The background color is the page's own.
Background photo lost This photo isn't in my archives. The background color is the page's own.
Background photo lost This photo isn't in my archives. The background color is the page's own.
Background photo lost This photo isn't in my archives. The background color is the page's own.
Background photo lost This photo isn't in my archives. The background color is the page's own.
Omnilux Men Landing Page
What I wrote and why.
Open on effort
I opened on one step because these men don’t keep a skincare routine.
Why “Engineered”
I chose “engineered” because it makes a skincare mask read as serious, practical technology.
Start with the razor
This paragraph lists the complaints men already have, starting with the one their razor causes.
A reason for a men’s version
“Thicker skin” gives a man a reason this mask is his, and the wavelength spec ties it to the hardware.
Close on the time cost
The close answers time, the objection most likely to stop a first-time buyer: results in 10 minutes.
Paid social
Ad copy lifted from the Men page
Omnilux kept lifting my lines into its ads through October 2025.
omniluxled
691 likes
omniluxled The most effective LED treatment for men. Perfectly activates cellular structures in thicker skin. Reduces fine lines, wrinkles, redness, irritation, dark circles, & under-eye bags. Promotes a smoother, more even-toned complexion. Get professional quality results in just 10 min. Shop Now.
Omnilux
Omnilux Men has just been awarded the 2023 Men’s Health Award for “Best Face Tool” and we couldn’t be more proud.🥇
- Dermatologist-level results in just 10 minutes…
- Corrects dryness, dark circles, and under-eye bags
- Reduces fine lines & wrinkles
- Calms redness and irritation, including razor burn
- As seen in GQ & Men's Health
OMNILUXLED.COM
Dermatologist-Level Results for Razor Burn, Dryness, Fine Lines, Dark Circles & Under-Eye Bags
Meet the LED brand most tested and trusted by dermatologists worldwide and backed by 40 peer-reviewed clinical papers.
omniluxled
107 likes
omniluxled From razor burn & dryness to fine lines, dark circles, & under-eye bags, Omnilux’s advanced LED light therapy technology provides visible, dermatologist-level results proven for men.
