Logitech Reach

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My Role Senior Copywriter at
Client

Wrote four segment-targeted lead generation landing pages, the Indiegogo campaign, and paid social copy for Logitech’s 2-in-1 webcam and overhead camera.

Deliverables
Pre-Launch Landing Pages Indiegogo Campaign Page Facebook & Instagram Ads

Key Results

$616,788 In pre-orders
2,162 Backers
Logitech Reach
A hand holding the Logitech Reach camera head where it mounts to the end of the articulating arm, against a plain olive backdrop.

Finding the Buyer

Everybody could use a 2-in-1 “show and tell” camera — and “everybody” is not a pitch.

  • The productA full-HD webcam and overhead desk camera on one articulating arm

Four landing pages

Before launch, each audience got its own landing page, all asking for the same thing: an email address.

The headline test

/a kept the “show and tell” headline; /b to /d went literal and rotated the tagline.

reachcamera.logi.com/a/b/c/d
Logitech Reach
The most flexible “Show and Tell” camera 2-in-1 full HD webcam & overhead camera for creators, gamers, educators, & professionals.
Pro 2-in-1 Webcam, Overhead Camera The most flexible “Show & Tell” camera…
Pro 2-in-1 Webcam, Overhead Camera Get a full professional setup. Flexible 1080p HD capture. Smoothly shift from tabletop to streaming.
Pro 2-in-1 Webcam, Overhead Camera Turn key professional webcam & streaming camera. Seamless tabletop to streaming in full 1080p HD.

Below, the campaign page, annotated section by section.

Logitech Reach: Pro 2-in-1 Webcam, Overhead Camera

by Logitech

Turnkey professional webcam & streaming camera. Seamless tabletop to streaming in full 1080p HD.

Mobile campaign hero: featured gallery image of the Logitech Reach arm being adjusted over a tabletop of school workbooks, overlaid with orange arrows tracing every articulation point.
Capture & share like never before

Logitech Reach is the next-gen show-and-tell camera that picks up what you put down. Seamlessly switch between tabletop and presenter modes, so you can explain concepts and share experiences in more immersive ways than ever.

A 2-in-1 full HD webcam & overhead camera for creators, gamers, educators, & professionals.

Stunning design meets unmatched flexibility — the StreamCam camera head, with feature icons: plug & play, 1080p up to 60 fps, dual pro omnidirectional mics, premium glass lens, smart auto-focus.
First & only solution of its kind

Logitech Reach builds on the Logitech StreamCam’s premium 1080p / 60fps webcam and provides ultimate content sharing flexibility at your table.

Achieving this balance of flexibility and control is not possible in any camera mount experience available today, and existing solutions force trade offs around positioning or time taken to transition from one view to another.

Recently featured in: Tom's Guide, FastCompany, engadget, and The Verge — with pull quotes calling Reach a possible webcam of the year and a godsend for YouTubers.
High precision adjustability

Use one hand to adjust horizontally or vertically, and swivel with full 360° range to show and tell non-digital content to audiences in every context.

The camera people love, now even more capable

See what creators and professionals are saying about StreamCam™, the HD 1080p 60fps camera built into Reach.

“Best Webcam for Streaming”

“If you're looking to start making craft-focused content (or just sharing hobbies with friends around the world), I have not seen a more perfect camera solution!”

“Wow this is amazing!”

“I am absolutely over the moon excited about this as it's exactly what I've been looking for.”

“Versatility for any angle!”

“Its portability allowed me to display my student's classwork from anywhere in the classroom.”

Two ways to set up

Logitech Reach is available with either a base mount or a clamp mount

Reach on a desk with the weighted base mount, and clamped to a table edge with the clamp mount.
Move your viewpoint to the content — not the other way around

No more acrobatics. Set up your non-digital content and your narrative, then easily adjust Reach to share your point of view.

4.3x lossless zoom — see the big picture or get in close

From a 12 x 21.5” overhead area, to a 2.75” x 5” detailed view, use the lever button to fluidly demonstrate and change your audience’s perspective.

Any scenario — live, pre-recorded, or in-person

Whether demonstrating your product on a conference call, creating a tutorial for your YouTube channel, or tutoring students on a science project, Reach provides ultimate flexibility.

A creator knits on a beanbag while Reach films her hands from above.
True plug & play — get going right away

Use with most devices and conferencing platforms, with no additional setup, software, or installation.

Compatibility logos: macOS, Windows, Chrome OS, Zoom, Microsoft Teams, Google Meet, Webex — and many more. A professional angles the Reach camera at headphones on her desk during a video call.
For educators: explain concepts and record online classes, walk through steps, show experiments. For professionals: demonstrate your product, meeting room ready, collaborate remotely. For creators: record tutorials, live stream in new ways, showcase your passion. For game lovers: live stream tournaments, play physical games remotely, cast to the big screen.
Over four decades of excellence in innovation — Logitech.

A Swiss company focused on innovation and quality, Logitech has been producing premium consumer electronics and experiences for more than 40 years. We keep design at the center of everything we create, in every team and every discipline, to create truly unique and meaningful experiences.

With products sold in almost every country in the world, Logitech designs products that help businesses thrive and bring people together through music, gaming, streaming, video and computing.

With Logitech Reach, our approach was no different. Years in the making, we couldn’t be more excited to transform the way professionals, creators, educators, and gamers connect and share.

Indiegogo Campaign Page

What I wrote and why.

View the live campaign on Indiegogo ↗
New Category, Few Words

With titles capped at 50 characters, I used exactly 50 to say what this unique product is and does. Burying this would have killed the attention we'd just earned.

The title had no room for how many ways Reach moves, so I mocked up arrows on every articulation point. The design team built the production version.

How the Page Opens

I led with what the product empowers the buyer to do — capturing, switching modes, and sharing.

One sentence works twice: the camera literally picks up (captures) whatever you put down on the desk.

Four audiences named early. The page pays each one off further down.

Watch It Move

My arrows from the hero — animated! Every articulation point is demonstrated instead of described.

Naming the trade-offs every existing setup forces is what makes the first-and-only claim concrete.

The Thesis Line

One line lays out the problem and the solution.

It Just Works

Teachers have lost hours of class time to uncooperative devices. The copy speaks straight to that.

Four Doors In

One product, pitched four times, each captioned in that audience's verbs. It mirrors the four landing pages I wrote before launch.

Professionals see office gear.

Creators see a production tool.

For gamers, the overhead view puts a physical board online.

The Last Word

The brand section is mine too. I closed it on the same four audiences the page opened with.