Rainfactory.com

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My Role Senior Copywriter at

Copy for the agency’s own site: the crowdfunding and ecommerce service pages, and posts for its blog — client news, funding case studies, and how-to guides.

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Content Marketing B2B Landing Pages

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From the Rainfactory blog

These posts are no longer on rainfactory.com. Each page here is a reproduction with original text and images.

Shark Tank: Kevin O’Leary Invests $150K in ToyBox 3D Printer May 10, 2019 · Client News · 1 min read Read → Time Magazine Honors Eight Sleep Pod for Best Inventions in 2019 Nov 21, 2019 · Client News · 1 min read Read → How Santa Barbara Startup OneWheel Scaled to Success Jan 15, 2020 · Client News · 2 min read Read → CLIQ Gets $57,000 Inventory Financing from Kickfurther to Launch on Amazon Jun 10, 2020 · Funding · 3 min read Read → How To Use Kicktraq For Your Kickstarter Campaign Jul 2, 2020 · Crowdfunding · 2 min read Read →
Gray top bar reading Download the Crowdfunding Handbook & Ultimate Prelaunch Checklist, GET FREE GUIDE. Teal navigation bar with the Rainfactory logo, the menu START HERE, CASE STUDIES, SERVICES, PARTNERS, ABOUT, and an orange CONTACT US button. Below, a teal hero over a pale city-skyline silhouette: the headline The Ecommerce Agency for Scalable Growth, the line A full service digital agency that operates as a marketing department for growing brands, an orange Let’s Make it Rain button and a small scroll-mouse icon.
Light gray panel headed Decisions Are Better With Data. Two lines follow: We make our most important decisions based on quantified data points. When it comes to choosing an ecommerce growth agency for scaling your business, all the numbers point to Rainfactory. Three cards with round teal icons: 3X-22X, captioned 3X-22X ROAS on Ad Campaigns; 40-100%, captioned Year Over Year Gross Revenue Growth; $500+ Million, captioned In Sales Within First Quarter Of Working With Us.
Heading Enterprise Strategy For Everyone over the line We believe in growth. We work with products we believe in, adding talent, experience, and proven process to deliver successful campaigns and ongoing partnerships. Beneath it, a wall of about seventy client logos in eight rows, mostly gray: Philips, Atari, Segway, Target, GE, Hydrow, Onewheel, Biktrix, XGIMI, Eight, Balsam Brands, Omnilux, CLMBR, Juiced Bikes, EcoFlow, Olive Union, Lumen, Makeblock, WowWee, Save the Children, Reform RX, Zendure, Jibo, Toybox, Bartesian, Kube Sound and others.
Heading They’re happy. And so are we. with the line We listen, we create plans that work, and we deliver undeniable results. With 8 years of trusted partnerships, Rainfactory is the agency that can take your business to new heights. Below, an inset dark photo panel of a rider’s sneakers on a Onewheel board on asphalt, with white text: Ecommerce: Year Over Year Growth, the quote Rainfactory consistently crushes it, and fights for growth, and the credit Kyle Dorkeson CEO, Onewheel.com.
Light gray carousel slide with the Omnilux wordmark, the brand’s white-and-teal LED masks, and the line Omnilux: Medical-Grade LED Light Therapy At Home. Five bullets: $10M Revenue generated in year 1; 14% improvement in Online Conversion rate; Facebook Advertising; Google Advertising; 6 Product Launches. Light gray carousel slide with the Bartesian logo, the Bartesian machine with a red cocktail under its spout between two glass bottles, and the line Premium Cocktails on Demand™. Four bullets: 4-13x ROAS on Facebook; 7-22x ROAS on Google; 150% Improvement in Online Conversion Rate; Oprah’s Favorite Things 2019. Light gray carousel slide with the biktrix ultimate electric bikes logo, a black fat-tire electric bike, and the line Biktrix Ultimate Electric Bikes. Three bullets: 13X RoAS with Facebook Remarketing; 14.14X RoAS with Google Remarketing / Brand Campaigns; 70.4% of total revenue tracks to Ads.
Light gray carousel slide with the Onewheel wordmark, a photo of a Pint X board, and the line Simply put, the most beautiful ride on the planet. Three bullets: Facebook Online Advertising; YouTube Top 10 Ad Optimization Award; Google Ads +10% increase in conversions YoY. Pale arrows on either side and four dots below, the first filled.
Heading Our Battle-Tested Process over the line We believe in agile marketing. We build high-converting landing pages and ads, and continuously adapt as trends and behaviors evolve, with agile marketing in bold.
A ring of five curved arrows in shades of teal, labeled clockwise from the top: Data Analysis & Strategy, Robust Creative Development, Targeting Testing, Conversion Rate Optimization, Scale.
A carousel slide showing a screenshot of the Onewheel website: a black header with Customize, Compare and a yellow Shop now button; the headline DESTROY BOREDOM and a Shop now button over a rider’s sneakers on a board kicking up dirt; the line “It’s a total game changer”; and the top of a CHOOSE YOUR ADVENTURE band. A carousel slide showing a screenshot of the Reform RX website: under the Reform RX wordmark, the headline WORLD’S FIRST DIGITALLY CONNECTED PILATES REFORMER, the line Train with top instructors for the best workout in your own home, and GET DISCOUNT and WATCH VIDEO buttons beside a woman exercising on the reformer; below, the heading HURRY, PRE-ORDERS. A carousel slide showing a screenshot of the Petal website: the Petal logo, the headline No More Stinky, Drippy Waste… Ever!, the line Meet Petal, the zero-odor germ-freezing waste bin and a Join Waitlist button, beside a person dropping a bag into the bin as a dog watches; a row of press logos below, among them BBC World Service, msn and Yahoo Finance. A carousel slide showing a screenshot of the WOWCube website: on a starry purple sky, the headline WORLD’S FIRST DIGITAL PUZZLE CUBE, the lines Interactive gaming on 24 screens. Play games and solve puzzles., and GET DISCOUNT and WATCH VIDEO buttons beside the glowing cube; below, a magenta band headed HURRY, PRE-ORDERS OPEN SOON with an email field and a GET DISCOUNT button. A carousel slide showing a screenshot of the Proclamation Goods Co. website: over a pan and vegetables on a wooden table, Pre-Orders Open Now, Get 50% off your first order. Free Shipping in the USA. Guaranteed Delivery by Christmas., and a Pre-Order Now button; a strip reading Responsibly sourced, Made in the USA, Lifetime Warranty*; then the heading Pre-order Now & Save 50% off! A carousel slide showing a screenshot of the Mangobot website: a child’s finger pressing a button on a white controller beside the yellow robot and scattered blocks, the headline YOUR LITTLE ONE’S ROBOT FRIEND THAT SECRETLY TEACHES CODING, and a SHOP NOW button; below, a dark band reading THE HOTTEST NEW TOY THAT MOMS, DADS, PROGRAMMERS, AND TEACHERS CAN’T STOP TALKING ABOUT. A carousel slide showing a screenshot of the Hangtime website: the Koala by Hangtime logo, the headline Super-Grip Phone Harness, the line Keeps Any Phone Safe from Dropping into Water, on the Ground, or from Great Heights, and a JOIN WAITLIST button, beside a smiling man in a bike helmet holding up a phone in the harness on a snowy mountain. A carousel slide showing a screenshot of the Breakaway website: the headline BREAKAWAY, the line A studio-quality exercise bike that folds down to the size of a carry-on bag., and SHOP NOW and WATCH VIDEO buttons beside the bike and its case; below, the line A professional quality workout at home without sacrificing your personal space.
Heading Iterative Website Design over the lines We’ll make your website look like a million bucks, for a fraction of the price. After that, we’ll continue to test and update key pages, optimizing your entire funnel for top performance. Below, a carousel slide showing a screenshot of the Omnilux Contour website: its own header, the headline Say Hello To The New You beside a woman wearing the LED face mask with an FDA Cleared badge, an As Featured In row of magazine logos, a bar of four claims, and three customer testimonials. Pale arrows on either side.
Heading A Growing Number of Diversified Advertising Channels, with the teal line RAINGACTORY IS IN THE TOP 3% OF GOOGLE PARTNERS as printed on the page. Ten color icons with labels in three rows: Google Partner, Meta Business Partners, Tik Tok; Pinterest, Linkedin, Microsoft Ads, Reddit; Twitter, Snapchat, Outbrain.
Dark teal band headed The Rainfactory Difference, with the line We listen, we create plans that work, and we deliver undeniable results. We fight for growth, no matter what your scale is.
On the same teal band, a two-column comparison table. The left column is headed by the Rainfactory logo, the right by Other Agencies. Six rows: Battle-tested, data-supported strategy for growth, against “Growth Hacking” with a thinking-face emoji; You own your accounts & data, against Black box data; Evolving strategies made for scale, against One size fits all; Live customized dashboards & tracking, against Monthly PowerPoint reporting with screenshots; Data-driven website redesigns, against Website redesign & abandon you; Balanced approach, in the Top 3% of Google Partners, against Facebook heavy strategies.
Heading A Full Suite of Services that Scales with Your Business. over the line We approach partnerships as if your company was our own. Everything we do is built for scale.
Six icon-led service blurbs in two columns. SHOPIFY & WORDPRESS DEVELOPMENT: We design websites that are customizable, fast, and easy to manage. CONVERSION FUNNEL ANALYSIS: We look at all steps along the way to a conversion. Each step is an area for improvement. We find out where customers are getting stuck and falling off. TRACKING SOLUTIONS: We set up the right tools to measure and analyze all activity around your product so you can deduce insightful information to improve your efforts. LANDING PAGE TESTING: We carefully test placement of elements, dimensions of creative, and diction of copy to find the best converting combination. Fonts, colors, and messaging are some of many dimensions that impact conversion rates. We test all of them in multiple combinations to find the best mix. MARKETING & MEDIA STRATEGY: We find the best places to advertise your product. Search engines, social networks, display networks; we do what’s best for your product. RETARGETING STRATEGIES: Some customers get distracted while in your conversion funnel. We bring them back to convert.
Below a thin rule, ten round teal line icons with labels in two rows: Market Research & Testing, New Product Launch & Crowdfunding, eCommerce Growth, Ad Creative & Web Design, Amazon Management; Facebook & Instagram Advertising, Google & YouTube Advertising, Social Community Management, Influencer Outreach & Public Relations, Email Marketing.
Teal band with pale looping ring shapes, an orange Contact Us button and the line LET’S MAKE IT RAIN. Beneath it the dark footer: the Rainfactory logo, four columns of small links (START HERE, CONTACT, CASE STUDIES, SERVICES, CROWDFUNDING; AMAZON, ECOMMERCE, CAPITAL, AWARDS, REVIEWS; TIPS & ADVICE, TEAM, PARTNERS, JOBS, BRAND ASSETS; SHOPIFY GUIDE, PRIVACY), the line ©2021 RAINFACTORY, INC., 414 STEWART ST. SUITE 215 SEATTLE, WA 98101 (510) 956-3645 INFO@RAINFACTORY.COM, and five social icons.

Ecommerce Growth Page

What I wrote and why.

A department for hire

Many of the agency's clients had a founder doing the marketing between everything else. I pitched the agency as the department they hadn't hired yet.

The Differentiator

Data was Rainfactory's real edge over other agencies, so it gets the first section after the hero.

ROAS across clients

The ROAS figure is a spread across clients rather than one best case.

The website line

I let the only mention of price on the page be a joke about it. The sentence after it is the retainer: pages keep getting tested and updated after the redesign ships.

The comparison

I wrote the right column as the habits a founder has already paid for once: opaque data, reporting by slide deck, a redesign followed by silence. Each cell on the left answers one.

Gray top bar reading Download the Crowdfunding Handbook & Ultimate Prelaunch Checklist, GET FREE GUIDE. Teal navigation bar with the Rainfactory logo, the menu START HERE, CASE STUDIES, SERVICES, PARTNERS, ABOUT, and an orange CONTACT US button. Below, a teal hero over a pale city-skyline silhouette: the headline The Go-To Launch & Crowdfunding Experts, the line 50 campaigns over $1,000,000+ — more than any other agency, an orange Let’s Make it Rain button and a small scroll-mouse icon.
Near-black band with three white platform logos and a small caption under each: INDIEGOGO, EXPERT SINCE 2014; KICKSTARTER, EXPERT SINCE 2015; shopify, SELF-HOSTED PRE-ORDER CAMPAIGNS SINCE 2016.
Pale gray band headed Enterprise Strategy For Everyone over the line We believe in growth. We work with products we believe in, adding talent, experience, and proven process to deliver successful campaigns and ongoing partnerships. Beneath it, a wall of about seventy client logos in eight rows, mostly gray: Philips, Atari, Segway, Target, GE, Hydrow, Onewheel, Biktrix, XGIMI, Eight, Balsam Brands, Omnilux, CLMBR, Juiced Bikes, EcoFlow, Olive Union, Lumen, Makeblock, WowWee, Save the Children, Reform RX, Zendure, Jibo, Toybox, Bartesian, Kube Sound and others.
Three photo cards on white. Left: a small white 3D printer with printed figurines, captioned Toy Box Printer, under it AS SEEN ON SHARK TANK with the show’s logo. Middle: a TIME cover headed The 25 Best Inventions of 2017 showing the Jibo robot, captioned Jibo, under it AS SEEN ON THE COVER OF TIME. Right: a hand holding a white LED face mask over a pink backdrop, captioned Omnilux LED Contour, under it the TODAY logo and As seen on NBC’s Today Show.
Deep teal band with a faint photographic texture. Heading They’re happy. And so are we. with the line We listen, we create plans that work, and we deliver undeniable results. With 8 years of trusted partnerships, Rainfactory is the agency that can take your business to new heights. Three testimonials follow, each under an orange pull-quote heading: Maintained a great ROAS throughout the campaign, from Connor Nemetz, CEO, Breakaway Industries, whose full quote credits the pre-campaign marketing for hitting the goal in the first hour; Painfully Dedicated, from Mike Zapata, CEO, CLIQ; Great to Work With, from Roshan Thomas, CEO, Biktrix Electric Bikes, who retained the agency after the campaign.
Near-black band with the heading Be First to Market and a small orange Lets Make it Rain button.
Heading Our Battle-Tested Process over the line We take a crawl, walk, run approach to scaling your campaign while optimizing the entire funnel. Below, three chevron arrows numbered 01, 02 and 03 in yellow, orange and red, captioned TEST PRODUCT-MARKET FIT, BUILD DEMAND and MAKE IT RAIN.
On pale gray, a ring of five curved arrows in shades of teal, labeled clockwise from the top: Data Analysis & Strategy, Robust Creative Development, Targeting Testing, Conversion Rate Optimization, Scale.
Dark teal band headed Decisions Are Better With Data. Two lines follow: We make our most important decisions based on quantified data points. When it comes to choosing a crowdfunding agency for your product launch, all the numbers point to Rainfactory. Three teal cards, each with an orange figure, a white line icon and a caption: 50+ with a rocket, PRODUCT LAUNCHES OVER $1 MILLION; 40-100% with stacked coins, YEAR OVER YEAR GROSS REVENUE GROWTH; 500+ MILLION with a dollar sign, IN SALES WITHIN FIRST QUARTER OF WORKING WITH US.
Pale gray band headed A Full Suite of Services that Scales with Your Business. over the line We approach partnerships as if your company was our own. Everything we do is built for scale. Below it a dark teal band with ten round white line icons in two rows, labeled Market Research & Positioning, New Product Launch & Crowdfunding, eCommerce Growth, Ad Creative & Web Design, TikTok Advertising; Facebook & Instagram Advertising, Google & YouTube Advertising, Social Community Management, Influencer Outreach & Public Relations, Email Marketing.
Pale gray band with the heading Everything We Do is Built For Scale over the line We work with every launch as if your product was our own.
A vertical timeline of four interlocking rings numbered 01 to 04, colored teal, dark teal, orange and red, each linked by a thin curved line to a stage on the right. 01, Hit the Ground Running: LEAD GENERATION SITE, An expertly crafted landing page that lives on your domain. 02, Validation With Data: PRODUCT POSITIONING, We use paid media to generate leads, test and refine positioning, price point testing, and prepare to nail the launch. 03, Pre-Order Campaign: LAUNCH ON KICKSTARTER, INDIEGOGO, OR DIY PRE-SALES ON SHOPIFY, As official experts in Kickstarter, Indiegogo, and Shopify we’ll use our connections and expertise to deliver a pre-order campaign on any platform. Regardless of platform, we drive results day one. 04, Month to Month, No Long-Term Commitments: ONGOING SALES ON YOUR WEBSITE, We know what to do after crowdfunding; before you’re shipping from stock; after shipping from stock; selling direct-to-consumer; seasonal promotions; and platform expansion. We know because we’ve been there for 5+ years of our clients’ growth journey.
Full-width dark photo of a rider’s sneakers on a Onewheel board on asphalt, with white text at the left: Ecommerce: Year Over Year Growth, the quote Rainfactory consistently crushes it, and fights for growth, and the credit Kyle Doerkson CEO, Future Motion Inc.
Full-width photo split in two: a CLIQ camp chair set up on sand at the left, and at the right a hand carrying the chair folded to the size of a bottle. White text over the right half: Product Launch: Crowdfunding To E-commerce, the quote Painfully dedicated to success for products they believe in, and the credit Mike Zapata, CEO CliqProducts.com.
Pale gray band. Left, a teal tile with a white line icon of a gear and a clock inside a circling arrow. Right, the heading We Evolve With You and the paragraph Our relationship doesn’t end with a successful crowdfunding campaign. In fact, it’s often just the beginning! After your crowdfunding campaign, we’ll be ready to guide you to continued prosperity through ecommerce as your full-service marketing agency.
Same pale gray band, mirrored. Left, the heading We Believe in Agile Marketing and the paragraph Beat the competition. Outperform the market. Prove to investors that the world is HUNGRY for your product. A crowdfunding campaign is a great way to both get your product off the ground, and to attract additional funding for growth. Right, a teal tile with a white line icon of a dotted path bending into an arrow beside a straight arrow.
Black band headed A Growing Number of Supported Advertising Channels, with the light blue line Rainfactory is in the top 3% of Google Partners. Ten color icons with white labels in three rows: GOOGLE PARTNER, META BUSINESS PARTNERS, TIK TOK, REDDIT; MICROSOFT ADS, LINKEDIN, PINTEREST; TWITTER, SNAPCHAT, OUTBRAIN.
Pale gray band with the Rainfactory monogram beside the heading The Rainfactory Difference, then a paragraph: Rainfactory prides itself in creating its own unique process that is tailor fitted for each partner. We use numbers and data to pave the way for success, and our team is behind you every step of the journey. The world of marketing is ever changing and we rely on our expertise to make pivots and stay ahead of the loop. With our diverse team of specialists, we aim to inspire your customers and turn your product into a household name.
Dark teal band with the heading Hurry, Our Experts are in High Demand, Hurry in light blue, the line Tell us your needs and allow us to help you grow your business! and an orange Make it Rain button. Beneath it the dark footer: the Rainfactory logo, four columns of small links (START HERE, CONTACT, CASE STUDIES, SERVICES, CROWDFUNDING; AMAZON, ECOMMERCE, CAPITAL, AWARDS, REVIEWS; TIPS & ADVICE, TEAM, PARTNERS, JOBS, BRAND ASSETS; SHOPIFY GUIDE, PRIVACY), the line ©2021 RAINFACTORY, INC., 414 STEWART ST. SUITE 215 SEATTLE, WA 98101 (510) 956-3645 INFO@RAINFACTORY.COM, and five social icons.

Crowdfunding Services Page

What I wrote and why.

Proof in the subhead

How many launches Rainfactory had already carried past $1M, and that no other agency matched it.

Tenure per platform

Each date is a claim about tenure on that platform, and the third widens the offer past crowdfunding sites to a store the client owns.

Three steps

The intro leans on a phrase founders already use for pacing; the three chevrons then rename the stages in the agency’s words, and the last one is the tagline.

One Tile Swapped Per Audience

The same data module as the ecommerce page, with one tile changed: the ROAS spread becomes 50+ launches over $1 million.

Before the launch

The two steps before any campaign exists: a landing page on the client’s own domain, then paid traffic to it as the test bed for positioning and price. This was the work I did most often.

After the campaign

Step four is the retainer pitch, placed while the founder is still thinking about launch day. Its heading is the contract term itself, which answers the retainer objection up front.

Why crowdfund at all

The only paragraph on the page that sells crowdfunding itself. The pitch is to a founder who needs investors: a campaign as public proof of demand.