Wrote the copy and visual concepts for CareAlert's Indiegogo launch — funded at nearly three times goal.
Anchored by my copywriting and content design
A device that watches over someone can’t feel like surveillance. The page had to promise safety and privacy in the same breath.
Urgent enough to move the buyer, respectful enough that showing the page to Mom wouldn’t sink the sale.
I outlined the page’s visual concepts alongside its words: the capability wheel with the refusal at its hub, the split panels pairing each feature with the moment it serves, a comparison table built to end on privacy.
The campaign ran in late summer 2020 and closed at $28,029 against a $10,000 goal, with pre-orders carrying the total to $29,922.
Selected blocks from the shipped campaign page.
The page opens on a question the reader has already asked themselves. Actually is the word carrying it, suggesting the reassurance they have been offering themselves may not survive checking.
Two figures, one for the parent who wants to stay and one for the child who worries about it. The section names the conflict before the product appears, so the device arrives as a settlement.
Eight capabilities arranged around a hub that names what the device refuses to do. The limitation sits where a feature diagram would normally put its strongest claim.
The check-in lands in the room and answers itself hands-free — the parent never owns, charges or finds a device. The phone is the failure point this section designs out.
A medication reminder is a small feature until you notice it can be recorded by the family. The example on screen is addressed to Dad, which is a different product from a scheduled alarm.
Medical alerts hang a pendant on the body and make the parent carry the product everywhere. This section’s promise is subtraction — the home wears the device instead.
Eighteen rows against a medical alert, a smart speaker and a full sensor system. The last row is privacy, so the comparison closes on the one column where the others cannot follow.
